Tag: TRANSCREATION

Applied Cultural Linguistics: Romanian Jokes About the Pandemic

Posted on by Andreea Sepi in Übersetzungen, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION

Far be it from me to make light of the difficult times we are all going through, but sanity sometimes requires a lighter touch ("Dinge auf die leichte Schulter nehmen" as the Germans would phrase it), so I thought I'd bring you today some intercultural competence in the form of jokes and puns about quarantine, … Continue reading Applied Cultural Linguistics: Romanian Jokes About the Pandemic →

Your 3 Best Friends in a Negotiation

Posted on by Andreea Sepi in Übersetzungen, COMMUNICATION, INTERCULTURAL COMMUNICATION, Negotiations, Psychology, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English

Unless you live alone on a mountain top, you are involved in negotiations every single day. (And even hermits have to drive a ruthless bargain with themselves every once in a while - yes, negotiations can be intrapersonal too). Even though the term sounds fancy, each time you try to persuade another person to do … Continue reading Your 3 Best Friends in a Negotiation →

How to Tell a Good Brand Story

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, TRANSCREATION, TRANSLATION, Written Communication

Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story →

What My Kids Have Taught Me About Engagement

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Psychology, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Written Communication

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement →

Traduttore, traditore?*

Posted on by Andreea Sepi in Übersetzungen, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, Presentations, Psychology, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

Communication consulting, translation, research, intercultural project support

Social Distancing? 7 Communication Tips for Maintaining Relationships

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, Psychology, Speech Communication, TRANSLATION, Written Communication

So, you are now in your second, third, or possibly even fourth week of social isolation. These times are tough on everyone (but more so on extroverts). On top of that, watching the news is like a bucket of negative emotions being dumped on your head on a daily basis, the future feels uncertain at … Continue reading Social Distancing? 7 Communication Tips for Maintaining Relationships →

Covid-19 Update: How Can We Help?

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, TRANSCREATION, TRANSLATION

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help? →

Language and Thought: How Interconnected Are They?

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, Negotiations, Presentations, Psychology, Rhetoric, Speech Communication, Written Communication

Motto: "The problem with words is you don't know whose mouths they've been in." (Dennis Potter) Ever since Aristotle, and probably way before that, our world has been both aware of and fascinated by the hypnotic power of words. Our word choices and how we put them together to create context and meaning, social representations … Continue reading Language and Thought: How Interconnected Are They? →

Language Quote of the Day

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, Negotiations, Presentations, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Translation English, Written Communication

"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself."                   … Continue reading Language Quote of the Day →

How discourse analysis helps me be a better transcreator

Posted on by Andreea Sepi in Übersetzungen, BRANDING, INTERCULTURAL COMMUNICATION, MARKETING, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

As Wikipedia will have it, transcreation (the craft of creative translation) refers to "the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language." That's … Continue reading How discourse analysis helps me be a better transcreator →