We're at the height of summer and, in many European countries, it's blessed vacation season. People are exhausted and can't wait to take a break from their jobs, to travel, relax, and have some fun. Because most people, it would seem, actually hate their jobs. Even before the pandemic, a global poll conducted by Gallup … Continue reading Jobs, vacation and the challenges of transcreation
Tag: TRANSCREATION
Applied Cultural Linguistics: Romanian Jokes About the Pandemic
Far be it from me to make light of the difficult times we are all going through, but sanity sometimes requires a lighter touch ("Dinge auf die leichte Schulter nehmen" as the Germans would phrase it), so I thought I'd bring you today some intercultural competence in the form of jokes and puns about quarantine, … Continue reading Applied Cultural Linguistics: Romanian Jokes About the Pandemic
Your 3 Best Friends in a Negotiation
Unless you live alone on a mountain top, you are involved in negotiations every single day. (And even hermits have to drive a ruthless bargain with themselves every once in a while - yes, negotiations can be intrapersonal too). Even though the term sounds fancy, each time you try to persuade another person to do … Continue reading Your 3 Best Friends in a Negotiation
How to Tell a Good Brand Story
Storytelling is central to marketing - and it's the main way we make sense of the world. Here are a few tips for putting words to work and crafting compelling narratives. Nowadays brands - like people - have personalities. They become friends, companions and - occasionally - bogeymen. Marketing is a bit like matchmaking, followed by … Continue reading How to Tell a Good Brand Story
What My Kids Have Taught Me About Engagement
Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement
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Social Distancing? 7 Communication Tips for Maintaining Relationships
So, you are now in your second, third, or possibly even fourth week of social isolation. These times are tough on everyone (but more so on extroverts). On top of that, watching the news is like a bucket of negative emotions being dumped on your head on a daily basis, the future feels uncertain at … Continue reading Social Distancing? 7 Communication Tips for Maintaining Relationships
Covid-19 Update: How Can We Help?
Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help?
Language and Thought: How Interconnected Are They?
Motto: "The problem with words is you don't know whose mouths they've been in." (Dennis Potter) Ever since Aristotle, and probably way before that, our world has been both aware of and fascinated by the hypnotic power of words. Our word choices and how we put them together to create context and meaning, social representations … Continue reading Language and Thought: How Interconnected Are They?
Language Quote of the Day
"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself." … Continue reading Language Quote of the Day