Tag: TRANSCREATION

What My Kids Have Taught Me About Engagement

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Psychology, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Written Communication

Are you also juggling job, homeschooling of children, creative projects, and research? Are your kids constantly coming to you for advice/support/validation/reassurance even though your spouse is also available? And does that drive you mad? Then you can relate. Now, I've racked my brain trying to understand this, until it hit me. It's a communication and … Continue reading What My Kids Have Taught Me About Engagement →

Traduttore, traditore?*

Posted on by Andreea Sepi in Übersetzungen, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, Presentations, Psychology, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

Communication consulting, translation, research, intercultural project support

Social Distancing? 7 Communication Tips for Maintaining Relationships

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, Psychology, Speech Communication, TRANSLATION, Written Communication

So, you are now in your second, third, or possibly even fourth week of social isolation. These times are tough on everyone (but more so on extroverts). On top of that, watching the news is like a bucket of negative emotions being dumped on your head on a daily basis, the future feels uncertain at … Continue reading Social Distancing? 7 Communication Tips for Maintaining Relationships →

Covid-19 Update: How Can We Help?

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, TRANSCREATION, TRANSLATION

Hello! I hope you are all keeping well. The coronavirus outbreak has everyone worried. These are difficult and trying times for all of us. Reading the future has become nearly impossible. Large swaths of industry have come to a standstill and the economic outlook is "chilly" to say the least. To successfully tackle this crisis … Continue reading Covid-19 Update: How Can We Help? →

Language and Thought: How Interconnected Are They?

Posted on by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, Negotiations, Presentations, Psychology, Rhetoric, Speech Communication, Written Communication

Motto: "The problem with words is you don't know whose mouths they've been in." (Dennis Potter) Ever since Aristotle, and probably way before that, our world has been both aware of and fascinated by the hypnotic power of words. Our word choices and how we put them together to create context and meaning, social representations … Continue reading Language and Thought: How Interconnected Are They? →

Language Quote of the Day

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, Negotiations, Presentations, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Translation English, Written Communication

"How can we ever come to an understanding if I put in the words I utter the sense and value of things as I see them, while you (...) must inevitably translate them according to the conception of things each one of you has within himself."                   … Continue reading Language Quote of the Day →

How discourse analysis helps me be a better transcreator

Posted on by Andreea Sepi in Übersetzungen, BRANDING, INTERCULTURAL COMMUNICATION, MARKETING, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

As Wikipedia will have it, transcreation (the craft of creative translation) refers to "the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language." That's … Continue reading How discourse analysis helps me be a better transcreator →

Denglish Reloaded

Posted on by Andreea Sepi in COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, Presentations, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Written Communication

Welcome back! Whether you love it or loath it, it is undeniably Monday again, and I owe you an explanation, seeing how I left you last week with the seemingly impenetrable riddle of "This is me sausage". I'm sure most of you have already figured it out, but for those of you who haven't, here is … Continue reading Denglish Reloaded →

6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common

Posted on by Andreea Sepi in Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Presentations, Traduceri Romana, TRANSCREATION, Translation English, Written Communication

Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)?  I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common →

Why Culture Matters: Risks and Costs of Bad Translations

Posted on by Andreea Sepi in Übersetzungen, Brand management, BRANDING, COMMUNICATION, CONSULTING ROMANIA, GERMANY, INTERCULTURAL COMMUNICATION, MARKETING, Traduceri Romana, TRANSCREATION, TRANSLATION, Translation English, Written Communication

Spot-on transcreation, copywriting Romanian, copywriting English, localization, intercultural consulting and research.