Secret tip: It’s not the letter “B”. Oh no, this goes far beyond that and is infinitely more profound. Guessed it yet? (Drumsticks rumble.) What good brands and beer have in common is, well, MALT! Clearly, this connection only occurs to the perceptive mind (PM) – or in the afternoon (PM)? I forget. One thing … Continue reading 6 Essential Criteria for Good Brand Names – Or What Do Brands and Beer Have in Common
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"Be a first-rate version of yourself, not a second-rate version of someone else." - Judy Garland. In the current context, imitation and a mismatch between claim and reality (hypocrisy) rarely go unnoticed or unpunished by customers, and social media is amplifying the process. Companies need to harness this transformative power, embrace criticism openly and honestly, engage … Continue reading Authentic Branding in an Intercultural World
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