Sociolinguistcs – Spoken Discourse Reveals Its Secrets

Do you speak the same when you're talking to your mother in the kitchen or when you're addressing the CEO of your company during a business meeting? Do you use the same words, sentence structures, or even the same language with your childhood pals as with your insurance consultant? Of course you don't. None of … Continue reading Sociolinguistcs – Spoken Discourse Reveals Its Secrets

Another Great Year for Translations

The ATA, of which the author a long-standing member, is celebrating another historic year for the industry, as it joined forces with other organizations to increase the visibility and influence of translators and interpreters around the world. Below are some of this year's handpicked accomplishments: "The UN General Assembly recognized International Translation Day and acknowledged … Continue reading Another Great Year for Translations

What Is Transcreation? (And Why Is It Such a Great Thing?)

I'll bet you've been meaning to ask. What is transcreation? And why is it such a great thing? A cool moniker, but also confusing, the word “transcreation” is a blend of two earlier concepts: “translation” (from linguistics) and “creation” (from advertising). It describes the process of translating advertising or marketing content in a different language AND … Continue reading What Is Transcreation? (And Why Is It Such a Great Thing?)

Translation News

Here is the latest news straight from the ATA Headquarters: Roughly a third of all global research could be overlooked by the international scientific community because it is published in languages other than English. Scientific knowledge by non-native English speakers is often underrepresented in the dominant English-language academic journals, and there is a language-related imbalance … Continue reading Translation News