In our lives, change is inevitable. It's always on the prowl, in the background, hiding behind an illusion of stability and safety. When 'black swan' events such as the Covid-19 crisis occur, companies are forced to implement changes to their work environments and their business model at the drop of a hat. But how to … Continue reading Need to Communicate Change? 5 Key Ingredients To Consider
Tag: translation and localization Romanian
Languages most targeted by European startups
According to an article by translation and localization agency Moravia, almost all 50 top European startups and high-tech unicorns localize into English, approximately 75% of them also target German, French, and Spanish, and only about 44% of these companies localize into Asian languages. About 25% of European startups localize into Romanian, ahead of many other Eastern European languages … Continue reading Languages most targeted by European startups
Who we are vs. Who we think we are
Cross-cultural research focusing on Romania just became a whole lot more interesting with the publication of a new cognitive-experimental monograph by PhD Psychology professor Daniel David of the UBB Cluj. His book, aptly called "The Psychology Of The Romanian People" (Polirom, 2015) is full of thought-provoking revelations: for a nation, discrepancies between self-image and reality can lead … Continue reading Who we are vs. Who we think we are