Need to Communicate Change? 5 Key Ingredients To Consider

In our lives, change is inevitable. It's always on the prowl, in the background, hiding behind an illusion of stability and safety. When 'black swan' events such as the Covid-19 crisis occur, companies are forced to implement changes to their work environments and their business model at the drop of a hat.  But how to … Continue reading Need to Communicate Change? 5 Key Ingredients To Consider

Languages most targeted by European startups

According to an article by translation and localization agency Moravia, almost all 50 top European startups and high-tech unicorns localize into English, approximately 75% of them also target German, French, and Spanish, and only about 44% of these companies localize into Asian languages. About 25% of European startups localize into Romanian, ahead of many other Eastern European languages … Continue reading Languages most targeted by European startups

Who we are vs. Who we think we are

Cross-cultural research focusing on Romania just became a whole lot more interesting with the publication of a new cognitive-experimental monograph by PhD Psychology professor Daniel David of the UBB Cluj. His book, aptly called "The Psychology Of The Romanian People" (Polirom, 2015) is full of thought-provoking revelations: for a nation, discrepancies between self-image and reality can lead … Continue reading Who we are vs. Who we think we are