Übersetzung und Transkreation Englisch Rumänisch – LANGUAGE. CULTURE. COMMUNICATION

Language in Politics

Posted on April 11, 2018April 11, 2018 by Andreea Sepi in COMMUNICATION, INTERCULTURAL COMMUNICATION, MARKETING, Negotiations, Psychology, Rhetoric, Speech Communication, TRANSCREATION, TRANSLATION, Written Communication

Most of you language buffs out there must have heard about the Sapir-Whorf hypothesis of linguistic determinism, or, in its weaker form, linguistic relativity. (If not, look it up, it's rather cool!) While the stronger version (linguistic determinism) seems implausible, there is an accruing body of evidence to buttress linguistic relativity. What that means in … Continue reading Language in Politics →

Transcreation Toolbox (II): The Literary Devices Behind Great Slogans

Posted on July 1, 2017July 1, 2017 by Andreea Sepi in Übersetzungen, Brand management, BRANDING, COMMUNICATION, INTERCULTURAL COMMUNICATION, LANGUAGE TRAINING, MARKETING, Rhetoric, Speech Communication, Traduceri Romana, TRANSCREATION, Translation English

(Read initial article here.) Here are some other exciting examples of slogans for brands that have made history. And an explanation why they have managed to stand out and work so well. British Rail: Six simple words and a rhyme. "Let the train take the strain". There is assonance for a more powerful and memorable … Continue reading Transcreation Toolbox (II): The Literary Devices Behind Great Slogans →