Meaning Revisited

So how do we make sense of words, sentences and texts? How are we able to decipher discourse and take part in conversation? What are the required elements of meaning and how are they glued together? Words usually have both a conceptual meaning (their literal definition in a dictionary, the reference they point to in … Continue reading Meaning Revisited

The right words. In the right language

For ages astute merchants have known it. Speak your customer's language. Because you want to be part of their world. Because you want to build bridges based on affinity and mutual understanding. Because you want to share their mindset, their background, their system of beliefs. Only then can you truly reach them. Only then, with … Continue reading The right words. In the right language